Senior Marketing Campaign Manager / CRM

Job added:

26 July 2022

Application closes:

30 September 2022

Location:

Remote

Type:

Full time

Role:

Marketing

We have been retained by our client, an innovative global leader in music software and plugins marketplace to support them on their crucial search for a new Senior Marketing Campaign Manager/ CRM. In this role you will strategise, execute, and optimise a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.


You will develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results. In this role, you will report to the CMO.

The role is fully remote and their teams are spread across 12 different countries within European timezones.

What you'll do in this role

  • Develop and manage strategy with multiple sales channels (i.e. channel partner)
  • Exemplify understanding of multi-touch attribution reporting
  • Develop new structures and automation in marketing automation (Salesforce)
  • Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimise. Continuously conduct A/B testing across all channels
  • Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
  • Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
  • Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
  • Align with SDRs on results of top-funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimisations
  • Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
  • Provide ongoing reporting, campaign insights and pacing toward goals to stakeholders
  • Document processes in a handbook for transparency

We're looking for

  • Experience with CRM software (Salesforce preferred)
  • Experience with multi-touch attribution reporting
  • Experience working with remote teams
  • Minimum 3 years optimising campaigns in Salesforce
  • Solid understanding of SQL and data-heavy content
  • Experience with project management applications (Trello, Jira, etc)
  • Experience working in a metrics-driven culture to measure tactics and channel impacts
  • Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Experience working in a B2C software marketing team
  • Experience with A/B testing, experiment design, and campaign analysis (attribution reporting is a plus)
  • Strong project management, organisational, and communication skills
  • Impeccable eye for detail
  • Exhibit willingness and flexibility to work both independently as well as part of a team
  • You share our values and work in accordance with those values
  • Proficient management of reporting platforms like Power BI, Snowflake, etc.